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Campaigns we run

STORIES THAT TRAVEL.

Five kinds of campaign and how we approach each one, from a founder’s first interview to a full brand transformation.

01 / 05Founder & Executive PR

Founder Visibility Campaign

For founders and business leaders

Situation
A founder with a strong business and no public profile, while competitors are quoted in every industry story.
Approach
A founder narrative built on three themes, bylined opinion pieces in trade media, and a run of podcast and panel appearances.
Aim
The founder becomes a regular industry voice, with inbound media requests and partnership enquiries.

What we measure

  • Media features
  • Podcast interviews
  • Profile searches

02 / 05Product Launch PR

Product Launch PR

For new products and D2C brands

Situation
Launching into a crowded category with a modest advertising budget and no existing media relationships.
Approach
Embargoed previews for editors, creator seeding ahead of launch day, and search-led follow-up stories.
Aim
Earned coverage carries launch week, so the product starts with momentum instead of silence.

What we measure

  • Launch-week mentions
  • Potential reach
  • Site traffic

03 / 05Local & Regional PR

Regional Brand Growth

For retail and regional brands

Situation
A household name in one city and almost unknown in the next, with new stores about to open.
Approach
Gujarati and Hindi regional media, city-specific stories, local creators and store-opening events.
Aim
Recognition in each new city before the doors open.

What we measure

  • Regional placements
  • Cities reached
  • Branded search

04 / 05Influencer & Creator Marketing

Influencer Campaign

For fashion, lifestyle and consumer brands

Situation
Paid posts generate views, but nobody remembers the brand a week later.
Approach
Fewer, better-matched creators working from one shared story, across long-form and short-form formats.
Aim
Content the brand can reuse, and an audience that comes back without being paid for.

What we measure

  • Video views
  • Engagement rate
  • Content reused

05 / 05Branding & Integrated Campaign

Brand Transformation

For established and family businesses

Situation
A long-established business with a dated identity and a new generation of buyers to win over.
Approach
Repositioning, a new identity and website, then a PR campaign that tells the transformation story.
Aim
A brand that looks like where the business is going, with the trade press telling the story.

What we measure

  • Trade features
  • Enquiry volume
  • Brand recall

Have a story that deserves this kind of attention?

Process

SIX STEPS FROM STORY TO IMPACT.

A clear, repeatable way of working, so you always know what is happening now and what comes next.

  1. Discover

    We study the brand, the audience, the competition and the media landscape to find where the opportunity is.

    Brand & media audit

  2. Position

    We define the narrative, the key messages and the spokespeople — what you should be known for.

    Narrative & messaging

  3. Create

    We build the stories, press material, visuals and content that make the narrative worth covering.

    Stories & assets

  4. Pitch

    We take each story to the journalists, creators and hosts it genuinely suits.

    Targeted outreach

  5. Amplify

    We extend every placement through social, search, creators and paid support.

    Cross-channel reach

  6. Measure

    We report what was earned, what it did for the business, and what we do next.

    Reporting & next steps

YOUR BRAND HAS A STORY.LET’S MAKE IT NEWSWORTHY.

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